What’s our story?


Aligned Events is based in the vibrant city of Northampton in western Massachusetts. Aligned Events specializes in event planning and on-site coordination in the Pioneer Valley, Berkshires and beyond.

It’s company’s founder, Shannon Cruise, is a valley native with over fifteen years of professional experience in event and hospitality management. At a young age Shannon experienced the harmony and excitement of a well run event and never looked back. After graduating with honors from Boston University’s hospitality and events management program she began creating events and leading teams in the hospitality field in both Boston and Portland, Maine. In returning to the Pioneer Valley Shannon strives to continue her work creating extraordinary events.


Shannon’s greatest aspiration in creating Aligned Events is to form a client-centered events company that infuses the planning process with authenticity and personalization. With a focus on mindfulness and a calm, intentional nature Shannon leads events with clarity, expertise and a sense of humor. She values warm connection with her clients and is fortified by the opportunity to tell their stories.

In addition to planning amazing parties Shannon also loves …

(in no particular order)

hounds with short legs

growing tomatoes

eating her weight’s worth in asian noodles of every kind

deep conversations with close friends

npr’s car talk

owning too many houseplants

community acupuncture

traveling (seriously - you planning a destination wedding? bag is packed.)

living a life full of love and gratitude with beloved family and friends